What is the Brand…?

Back in the Day “Corporate Identity” was the Criterion and I was privileged to work with Wolff Olins - the undisputed masters…but branding is different…for me it infuses my work as an Artist, a Photographer and a Musician…into a singular concept…now we have new media to embrace these concepts…but the Pioneers will always have my total admiration…😎📸🎸🎨🙏